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Athlete data is now foundational to Olympic winter sport. It helps athletes go faster, move better, stay healthier, and compete more safely. But without clear governance and consistent deployment of data management programs for athletes, Olympic teams, and their broadcast and distribution partners, the same data can create short- and long-term risk, especially in global, high-exposure events such as the Olympic games.

This year marked major momentum for HonorDRM — from breakthrough partnerships and research collaborations to team expansion and our first MVP release. We deepened our work in athlete data governance, strengthened our product vision, and positioned HonorDRM for an exciting 2026.

Despite disagreements about who should be in and who should be out of the top spots, the college football championship season is kicking off with playoff-bound teams preparing for their bowl matchups. As fans gear up to watch the nation’s best athletic programs battle for a title, the CFP continues to introduce new opportunities for engagement, innovation, and value creation across the sport. With unprecedented visibility, massive media attention, and record-setting commercia

When you think of people who understand both the athlete mindset and the business of sports, few straddle that line as well as Joe Summers . With a background as a junior-college football player, followed by years in sales, and later hands-on work with athletic departments — Joe’s journey eventually led him to co-found Onbase , a licensing and NIL‑services firm that’s quietly changing how universities, brands, and athletes collaborate in the modern age of sports intellectual

A Changing Landscape For over four years the business of college sports has been evolving in response to law suits aimed at compensating athletes for the value they bring to universities, athletic conferences, and the NCAA. The latest iteration has the Big Ten athletic conference considering a private equity partnership to provide funds and expertise to the conference and its member universities in the wake of the House v. NCAA settlement where each university allocates $20M+

Recent headlines reveal betting scandals in professional and college basketball.  NBA coach Chauncey Billups, current NBA player Terry Rozier, and former NBA player Damon Jones are accused of illegal sports betting. In the NCAA, six former college players from New Orleans, Mississippi Valley State, and Arizona State have been banned from basketball for game manipulation and sharing information with gamblers.  NBA scandals Billups, Rozier, and Jones:  In October 2025, Chauncey

Artificial intelligence has rapidly become one of the most influential forces reshaping the global sports industry. From player performance and fan engagement to business operations and officiating, AI-driven technologies are redefining how sports are played, coached, consumed, and commercialized. As adoption accelerates, the boundary between sports and technology is dissolving, ushering in a new era of data-driven intelligence, immersive experiences, and unprecedented effici

Get ready for a deep dive  into one of college sports' most complex new frontiers! In the latest episode of Trustees and Presidents , Academic Director at the University of Pennsylvania  and podcast host Dr. Karen Weaver  sits down with Kristy Gale , CEO of Honor Data Rights Management , for a crucial conversation on  athlete   data   in college sports .   This episode unpacks the rapidly emerging landscape  where Name, Image, and Likeness (NIL)  intersects with the world of

In the era of wearable tech and performance analytics, college athletes are generating more data than ever before. From GPS-tracked sprints to biometric feedback and recovery stats, athlete data is a goldmine. But who owns it? Who profits from it? And how can you protect it? If you're an NCAA star or just breaking into your college career, understanding your data rights is as important as knowing your playbook. Here's what you need to know to manage what happens with your da

October 14, 2025 Disclaimer: The information provided in this post is for general informational purposes only and does not constitute legal advice or create an attorney–client relationship. Readers should not act or refrain from acting on the basis of this information without seeking appropriate legal or other professional advice based on the particular facts and circumstances at issue.   Executive Summary With the increasing use of wearables , biometric tracking , and perfor

TL;DR FERPA was enacted long before innovative tech and data analytics were used by college sports performance teams. Athletic...

The future of NIL and college sports will hinge on creating frameworks that unlock new revenue opportunities while safeguarding athlete...

Athlete data rights are no longer niche—they’re foundational. Introduction The sports industry is undergoing a profound transformation....