Bryce Harper's Fan Video Ends Up As FanDuel Prize Without Harper's Consent

Bryce Harper, a pro baseball player for the Philadelphia Phillies, created a video for a fan without realizing it was actually a prize offered by FanDuel to one of its customers who bet on sports.

When Harper learned that the video he created was used in this manner, he stated, "I did not know FanDuel would do this...I did not consent to it, and FanDuel had no right to do it, this article reports: Under publicity right law - also known as "NIL" short for “Name, Image, and Likeness" for college athletes - consent from the owner of these intellectual property rights is required.

Use of these properties without the owner's consent can occur by (1) misappropriation, meaning the rights are used without permission, or (2) scope creep, where the owner authorizes a specified use of the rights and that use is expanded beyond the specified purpose without the owners consent.

This is precisely why HONOR Data Rights Management was created. In the digital, big data, loT/smart device + services, and Al age, this IP can easily be used without the owner's knowledge, consent or compensation. It is stealing under the law and under multiple legal doctrines can result in the owner's loss of goodwill and control of their brand/rights, loss of compensation they are entitled to for the use of their property, and other detrimental consequences.

At HONOR Data Rights Management, we offer tech solutions that can manage these rights in real time for athletes and others. Contact me to learn more and check out how athletes, teams, and their partners can win big and bring in more revenue at www.honordrm.com

#IP #AI #nil #athlete #athletedata #sports #sportstech

*This does not constitute legal advice and should not be used as such. No attorney-client relationship is formed by posting this information or any interaction with this post. Consult your attorney for legal advice.