Athlete data is now foundational to Olympic winter sport. It helps athletes go faster, move better, stay healthier, and compete more safely. But without clear governance and consistent deployment of data management programs for athletes, Olympic teams, and their broadcast and distribution partners, the same data can create short- and long-term risk, especially in global, high-exposure events such as the Olympic games.

This year marked major momentum for HonorDRM — from breakthrough partnerships and research collaborations to team expansion and our first MVP release. We deepened our work in athlete data governance, strengthened our product vision, and positioned HonorDRM for an exciting 2026.

Despite disagreements about who should be in and who should be out of the top spots, the college football championship season is kicking off with playoff-bound teams preparing for their bowl matchups. As fans gear up to watch the nation’s best athletic programs battle for a title, the CFP continues to introduce new opportunities for engagement, innovation, and value creation across the sport. With unprecedented visibility, massive media attention, and record-setting commercia

Artificial intelligence has rapidly become one of the most influential forces reshaping the global sports industry. From player performance and fan engagement to business operations and officiating, AI-driven technologies are redefining how sports are played, coached, consumed, and commercialized. As adoption accelerates, the boundary between sports and technology is dissolving, ushering in a new era of data-driven intelligence, immersive experiences, and unprecedented effici

Get ready for a deep dive  into one of college sports' most complex new frontiers! In the latest episode of Trustees and Presidents , Academic Director at the University of Pennsylvania  and podcast host Dr. Karen Weaver  sits down with Kristy Gale , CEO of Honor Data Rights Management , for a crucial conversation on  athlete   data   in college sports .   This episode unpacks the rapidly emerging landscape  where Name, Image, and Likeness (NIL)  intersects with the world of

The future of NIL and college sports will hinge on creating frameworks that unlock new revenue opportunities while safeguarding athlete...

Athlete data rights are no longer niche—they’re foundational. Introduction The sports industry is undergoing a profound transformation....