WHOOP Turned One Athlete's Data Into a World Cup Ad. Your Program Has a Locker Room Full of It. Their are so many highlights from FIFA World Cup 2026™ - Canada, Mexico and the United States that created unforgettable experiences, but this is one of my favorites because it relates to athlete performance data. Athlete Performance Data is a Revenue Source Cristiano Ronaldo's heart rate hit 176 bpm on the goal that made him the oldest player to ever score twice in a World Cup mat

Get ready for a deep dive into one of college sports' most complex new frontiers! In the latest episode of Trustees and Presidents , Academic Director at the University of Pennsylvania and podcast host Dr. Karen Weaver sits down with Kristy Gale , CEO of Honor Data Rights Management , for a crucial conversation on athlete data in college sports . This episode unpacks the rapidly emerging landscape where Name, Image, and Likeness (NIL) intersects with the world of

In the era of wearable tech and performance analytics, college athletes are generating more data than ever before. From GPS-tracked sprints to biometric feedback and recovery stats, athlete data is a goldmine. But who owns it? Who profits from it? And how can you protect it? If you're an NCAA star or just breaking into your college career, understanding your data rights is as important as knowing your playbook. Here's what you need to know to manage what happens with your da

TL;DR FERPA was enacted long before innovative tech and data analytics were used by college sports performance teams. Athletic...