Chris King, college athletics veteran, talks leading with vision, innovation, team, and operational strategies that incorporate AI College sports has changed more since 2020 and COVID than in the previous fifty years combined. NIL, direct athlete compensation, revenue-sharing, and conference re-alignment blew up the old structure. The student experience shifted significantly. And a wave of court decisions and legislation has left athletic directors and university presidents

This year marked major momentum for HonorDRM — from breakthrough partnerships and research collaborations to team expansion and our first MVP release. We deepened our work in athlete data governance, strengthened our product vision, and positioned HonorDRM for an exciting 2026.

Artificial intelligence has rapidly become one of the most influential forces reshaping the global sports industry. From player performance and fan engagement to business operations and officiating, AI-driven technologies are redefining how sports are played, coached, consumed, and commercialized. As adoption accelerates, the boundary between sports and technology is dissolving, ushering in a new era of data-driven intelligence, immersive experiences, and unprecedented effici