In the era of wearable tech and performance analytics, college athletes are generating more data than ever before. From GPS-tracked sprints to biometric feedback and recovery stats, athlete data is a goldmine. But who owns it? Who profits from it? And how can you protect it? If you're an NCAA star or just breaking into your college career, understanding your data rights is as important as knowing your playbook. Here's what you need to know to manage what happens with your da